Like most packs in the last few years, a very nice world that could have been a bit bigger.
The overhaul to tattoos is a welcome improvement.
The fact that you can live in your place of business. Finally! Instead of the "you can't, because... you can't" situation with older businesses.
And unlike the retail stores from GTW, and the restaurants from Dine Out, your small business can be profitable! With retail stores and restaurants, you were much better off just getting a job. I had a pottery studio, and between selling the finished pieces and mentoring, I made quite a bit. I found myself adding more household members and hiring them to keep up with all the customers. Oh, and hiring household members is a big improvement too, because that money goes back into your pocket, and you can directly control their actions.