The Sims 4 Social Media Career

Be an Internet Personality or Public Relations Rep in City Living

The Sims 4 City Living Social Media Career
The Sims 4 City Living offers up three new careers. The strengths of both branches of the Social Media Career are highlighted below.

The Sims 4 City Living includes a Social Media Career, which lets you choose to become either a superstar Internet Personality or a Public Relations Representative. Both of these are solid careers with unique abilities, and certainly more interesting to take than the Politician due to the sheer number of interactions you can unlock. Because these careers require a social media presence, you can begin using the Social Networking feature on computers as soon as you join them, instead of needing Charisma Level 5.

How to: Social Media Career Cheats
Press Control + Shift + C then type testingcheats on and press enter. You can now get promotions with careers.promote socialmedia - you can also see all Career Cheats or visit a full list of Cheats in The Sims 4.

Work from Home

This applies to both branches of this career, along with the other two included in the City Living Expansion Pack. Each day before work, you will see a popup in the lower left corner. Selecting this, you can choose to have your Sim work from home. You'll get a couple of tasks that must be completed in order to secure your pay and career performance. Aside from the tasks you're given, you have total control and can use the time to skill up or else work on career promotion requirements.

Social Media Career Levels 1-3

The initial ideal mood is Playful. Since the skill requirements for these first 3 levels are not very difficult, consider which branch you will take so that you can begin to raise the skills you'll need. This will smooth out the promotion process and make it a little less likely you're stalled on one level for a long time.

RankJobWagesSchedule$/DayDaily Task & Promotion RequirementsReward for Promotion
1Media Intern$16/hourMon-Fri 9AM-3PM$96Update Social Media Profile, Create Social Media ProfileNone
2Engagement Monkey$23/hourMon-Fri 9AM-3PM$132Update Social Media Profile, Have 25 Followers, Reach Level 2 CharismaNone
3Clickbait Writer$29/hourMon-Fri 9AM-3PM$174Update Social Media Profile, Have 100 Followers, Reach Level 3 Comedy or Mischief$183, Respond to Mail and Share Image Interactions (Computer)

Internet Personality Branch

Sims 4 City Living gaining followers from let's play using social media
No Career excels at getting followers like the Internet Personality. Playing games for a few hours, they can pick up 100-200k followers, then advertise products on social media to make thousands of Simoleons.

The ideal mood for this branch is Playful. The most significant difficulty here is obtaining followers, but thankfully you are given many means to do so - knowing you need many more for each level should help. The Prank Streamers (under social networking) and Let's Play (under Play Games on Computer) contribute substantially more followers than other means of social networking - pranking in particular contributing hundreds of thousands when it goes well, though it does have a cooldown. You need to play games for a few hours in order to gain followers, it tells you how many you've gained when you stop playing. Note the jumps in skill level requirements from Video Gaming to Charisma, Comedy and Mischief. It is one of the harder careers to level for this reason, and provides less money per day in salary than certain other Careers. It makes up for this, big time, with the abilities you unlock as you level.

As in reality, you can sell out when you have a huge social media following, by advertising products. Doing so can net you well over 1k Simoleons (I got 1500) for the major product, and several hundred for a minor product. However, you lose followers when you do this. The Internet Personality gets a major edge over the PR Branch of this Career due to its ability to recover followers rapidly. The income generation helps this career to surpass others, and it is arguably one of the best-paying as you can earn money on demand, then recover followers.

RankJobWagesSchedule$/DayDaily Task & Promotion RequirementsReward for Promotion
4Simstagram Searcher$35/hourMon, Wed, Fri-Sat 10AM-3PM$175Share Jokes with Followers or Troll Forums, Have 1,000 Followers, Achieve Level 3 Video Gaming$263, Share Jokes With Followers, Advertise Minor Product, Status Update from Venue Abilities
5Cat Video Creator$56/hourMon, Wed, Fri-Sat 10AM-3PM$280Share Jokes with Followers or Troll Forums, Have 10,000 Followers, Reach Level 4 Charisma$193, Blicblock - Signed, Hillock II - Signed, MySims Go! - Signed, Livestream Video Games, Record Rant, Shout Out from Venue Abilities
6Niche Broadcaster$97/hourMon, Wed, Fri-Sat 10AM-2PM$388Share Jokes with Followers or Troll Forums, Have 100,000 Followers, Reach Level 5 Comedy or Mischief$198, Start Funny Meme, Broadcast Status
7Meme Maker$156/hourMon, Wed, Fri 10AM-2PM$624Share Jokes with Followers or Troll Forums, Have 1 Million Followers, Reach Level 6 Charisma$311, The Home Studio, Advertise Major Product, Promote Image, Announce Appearance at Venue
8Online A-Lister$278/hourMon, Wed, Fri 10AM-2PM$1,112Share Jokes with Followers or Troll Forums, Have 10 Million Followers, Reach Level 7 Video Gaming$498, R.E.F.U.G.E., Road Rival Alpha, Sims Forever, and Incredible Sports - Signed. Prank Steamers and Stream Let's Play Video Games Abilities.
9Reality Show Contestant$389/hourMon, Wed, Fri 10AM-2PM$1,556Share Jokes with Followers or Troll Forums, Have 25 Million Followers, Reach Level 8 Charisma, Reach Level 7 Comedy or Mischief$797, Upload Viral Video, Charity Stream
10Internet Superstar$540/hourMon, Wed, Fri 10AM-2PM$2,160Share Jokes with Followers or Troll Forums, None$1,729, Gamer Sleek, Advertise Mass Sponsorship Ability

Public Relations Branch

The PR branch of social media in The Sims 4 City Living
The Public Relations branch gets the ability to persuade Sims to do a variety of actions. They are also able to advertise products at the expense of some followers.

The Ideal Mood for this branch of Social Media is Focused. Your new daily task, Network with Journalists, is found on the computer. Given the need to get up to 10,000 Followers on social media, you should be working on this even on levels where it is not required. Just a post here and there will do. The more followers you get, the more you'll gain as they help you to market your profile. When you are away from home, use the Shout Out/Status Update from Venue ability that is found on your phone under the home tab. It gives more followers than the usual computer interactions, but does feature a cooldown.

As a reward for your work, you gain the ability to persuade Sims to do things. It unfortunately has a cooldown, but can be fun to use for your own entertainment. Sims will decline if you just walk up to them and tell them what to do, though mood and the friendship bar seemingly have an impact on success rates. Another unique ability is 'Represent' found on its own tab on the computer. This will let you give other Sims a career performance boost!

Just as with the Internet Personality branch, you can make significant money by advertising products and earn money on demand. However, you will lose followers and do not have a means of getting tens of thousands of them at once with this branch. However if you build them up, you'll get a bit more from a single action and will be able to recover what was lost after a couple of days. Note the bouncing between Writing and Charisma, with the latter being the most difficult aspect of leveling this Career.

RankJobWagesSchedule$/DayDaily Task & Promotion RequirementsReward for Promotion
4Public Relations Coordinator$44/hourMon-Fri 8AM-4PM$352Network with Journalists (Computer), Have 500 Followers, Level 3 Writing Skill$263, Direct From The Fans, Network With Journalists, Blog for Followers Abilities
5Community Manager$83/hourMon-Fri 8AM-4PM$664Network with Journalists (Computer), Reach Level 4 Charisma$527, Represent Friend
6Press Agent$142/hourMon-Fri 8AM-4PM$1,136Network with Journalists (Computer), Have 2,000 Followers, Reach Level 6 Charisma$1,001, Just For The Aesthetics, Status Update from Venue Ability
7Account Executive$227/hourMon-Fri 8AM-4PM$1,816Network with Journalists (Computer), Reach Level 7 Charisma, Level 5 Writing$1,701, Persuade Sims to Smile, Rant, Goof Off, Flirt, or Wear a Racoon Outfit
8Director of Communications$318/hourMon-Fri 8AM-4PM$2,554Network with Journalists (Computer), Have 5,000 Followers, Reach Level 8 Charisma$2,722, Promote Image and Broadcast Status Abilities
9VP. of Public Relations$399/hourMon-Fri 8AM-3PM$2,793Network with Journalists (Computer), Have 10,000 Followers, Max Charisma Skill$5,082, FuzzRead Article (Rare Print Edition), Shout Out from Venue, Persuade Sims to Play Music, Do Comedy, Play Games, Sing, Cook, or Work Out
10Spin Doctor$453/hourMon-Wed, Fri 8AM-3PM$3,171Network with Journalists (Computer), None$6,987, Aimed For The Top, Represent Anyone

Sims 4 Career Guides
Actor  |  Astronaut  |  Athlete  |  Business  |  Criminal  |  Critic  |  Culinary  |  Detective  |  Doctor  |  Entertainer  |  Gardener  |  Military  |  Painter  |  Politician  |  Scientist  |  Scouts (Children/Teens)  |  Secret Agent  |  Social Media  |  Style Influencer  |  Tech Guru  |  Writer

How You Can Support The Site and Channel

If you like my sites and Youtube Channel, consider supporting me on Patreon to help me to continue. If you'd like to support my guides in another way you can use our Amazon link for your next purchase (if in the US). We also offer a paypal donate link so you can contribute directly.

Back to The Top

Check Out My Youtube Channel!

We now have a Youtube Channel with over 50 guides in video format to go along with the huge site I've already created. Check it out and consider subscribing if you like my style.

Share Tips and FAQs (67)

Our Sims 4 Community is the place to go for faster answers to questions and discussions about the game. Use the form below to share your own experiences and provide helpful tips to other readers. We are not affiliated with EA and cannot make changes to the game, nor fix bugs.

Buy Sims and any other item at Amazon to support our forum

Support The Site via Amazon
1 2 3 > Last
I put my sim into the Internet Personality branch, and she doesn't get any revenue from streaming Let's Plays. Is this correct? Her husband is in the Tech Guru career, and earns money from livestreaming.

Bit annoying if true.
7th November 2016 8:46pm
Yes, sims in the Social Media career gain followers during the live streaming and then at the end of a live streaming session there is a notification with the numberof new followers gained and overall total followers. Sims just don't make any money from the interaction, instead they gain followers, unless they become tense and then generally they won't gain any or very few.
19th November 2016 8:38pm
I cannot seem to find any interaction to advertise products with the PR career branch. I have reached rank 10 of it as well. Where is this action located?
10th November 2016 1:51pm
The interaction you are looking for is under Social Networking on the PC.
13th November 2016 2:10am
For these careers do you need to have sims 4 get to work to do them
12th November 2016 4:15pm
Not for these careers. To play these careers all you need is the Base Game and City Living
13th November 2016 2:09am
I used the "record rant" interaction and lost 500+ followers. Do you know if it does this every time? Maybe you need to be angry or tense for it to be more effective... otherwise I don't really see the point to an option that only lets you lose followers.
13th November 2016 3:07am
Even when I got my sim Very Angry he still lost 500 or so followers. I haven't been able to record a rant and not lose followers!
20th November 2016 3:54am
I did record angry rant and gained 8000+ followers @ rank 6. My sim was angry
5th December 2016 11:46pm
Great to know! I still haven't managed to gain any followers using this interaction.
6th December 2016 9:00pm
I chose the "work from home" option and it wants me to socialize with co-workers. I thought maybe it meant my family, however that option doesn't appear when I talk to them in any of the different categories. Any thoughts?
13th November 2016 10:13am
Some sims around the world will be your co-workers, you'll need to find them by asking the sims you talk to what their career is. Or if you notice the 'complain about work' or 'gossip about co-workers' or 'discuss work' options present under the friendly category then you'll know they are a co-worker.
14th November 2016 3:48pm
I invited a co-worker to my home and starded chating whit her. Problem is that non of the alternetives ''complain about work'' ''cossip about co-workers'' etc are coming up in any of the colums... What should i do?
16th October 2017 7:35pm
it shouldn't really matter as long as the term 'co-worker' is present in the sim information window that appears when you hover over their name at the top of the screen when your sim is chatting to them. Might be a good idea to delete the localthumbcache.package file from your The Sims 4 folder next time you save and quit, often deleting this file helps to clear up glitches. meantime, try traveling to another lot with the co-worker as going through a loading screen can help to refresh relationship status.
18th October 2017 8:31am
Selected "Work from home"
2 tasks, 1 is to update status twice, and 2nd is to brighten 2 coworkers days
Annoyingly my sim only has 1 co-worker on her friends panel, is there any way to stop working from home or do I have to complete this??
16th November 2016 6:48pm
Just send your sim to work the next day or go around chatting to sims and asking what their career is. Usually the game sends co-workers your sims way, you just have to find out through socializing if they actually are co-workers. If you notice the 'complain about work' or 'gossip about co-workers' or 'discuss work' options present under the friendly category then you'll know they are a co-worker.
16th November 2016 10:06pm
How does a sim live stream? The option does not show up on the computer
19th November 2016 4:23am
It is on the computer under Play Games.Smile
19th November 2016 8:35pm
How do I "check in at a nightclub"
25th November 2016 10:22am
Sorry, no idea! Haven't come across that interaction in this career. Unsure
25th November 2016 3:38pm
You need to be at the nightclub (or venue) and then click on the phone and under the social category there should be the option :)
7th December 2016 2:39am
Thanks! For some reason I just don't seem to be getting these kinds of game play work requests. It would make the career a little more interesting for sure.
7th December 2016 3:42pm
I’ve gone to the venue and clicked on the phone under the social and still no option to check in
15th September 2018 7:33pm
Make sure you are using a Maxis made Base Game venue.
16th September 2018 8:02pm
Melissa S
My sim isn't in a branch yet but needs to take a photo at a nightclub how do I do that and where please help!
27th November 2016 5:16pm
1 2 3 > Last
Page 1 of 3

Join in:

(never displayed)
Bold Italic Strike Quote Line Bullet Numeric Link Image
Smile Sad Huh Laugh Mad Tongue Crying Grin Wink Scared Cool Sleep Blush Unsure Shocked
Notify me of new posts via email.
Remember my name and email for future contributions.
I have read and understand the privacy policy. *

Support Us

Readers who use adblock or those who'd like to thank us for our efforts can now pledge $1/$5 monthly via Patreon to help us retain the freedom to do what we love to do.

New Videos and Guides

Armageddon Mod (Mod/CC Reviews).

How to Write Songs in The Sims 4Latest in The New How To Section : Learn How to Write Songs and Make Money with Music in The Sims 4. Also, How to Get Abducted by Aliens. We have a guide for using Pregnancy Cheats, Get a Job, Adopting a Kid and How to Cheat.

Alien Abduction in The Sims 4Alien Abduction: I made a Video Guide to Alien Abductions, Alien Babies in The Sims 4 Get to Work.

New How To Section : The new How To's section is updated with How to Get Abducted by Aliens. You can also learn how to use Pregnancy Cheats, Get a Job, Adopting a Kid and How to Cheat. It's meant to help newcomers or those with specific problems and will be greatly expanded over coming months.

New Charisma Video
I've created a fairly detailed Charisma Video Guide to accompany the normal Charisma text guide. My goal is to have every skill covered by the end of the year, if possible.

Seasons and Guide Updates